CLICK HERE TO ACCESS OUR 3D VIDEO WALL
CLICK HERE TO ACCESS OUR 3D VIDEO WALL
Detailed Breakout Information
Morning Sessions
Subscribers, Fans, Friends & Followers (Oh My!) - Jeff Rohrs
Session Title: Subscribers, Fans, Friends & Followers (Oh My!): Turning Digital Relationships into Tangible ROI
Session Description: From email to Twitter, Facebook to proprietary social networks, it has never been more important for marketers to establish direct relationships with consumers. In this session, we’ll take a look at how the rules of one-to-one marketing vary by channel, and how you can learn from the successes (and mistakes) of others as you look to develop profitable consumer relationships.
About Jeff Rohrs: As Vice President of Marketing for ExactTarget, the leading provider of on-demand software for permission-based email, SMS, and voice marketing, Jeff spearheads ExactTarget's thought-leadership, interactive marketing, and social media initiatives. He is one of the driving forces behind the company’s SUBSCRIBERS RULE! philosophy, and he has presented at a wide variety of industry events including ad:tech, eec’s Email Evolution Conference, MarketingSherpa’s Email Summit, MediaPost’s Email Insider Summit, Search Engine Strategies, and SMX.
Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio. Jeff has also served as a National Applications Consultant for LexisNexis and as an attorney with Baker & Hostelter. Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he currently serves on the Advisory Board for the school’s Armstrong Center for Interactive Media Studies.
The Four Pillars of Social Media - Mike DeAloia
Michael C. DeAloia is the practice leader of the Local Advocacy Practice at LNE Group and specializes in economic incentives and social media strategy. Immediately prior to joining the LNE Group in the spring of 2009, he was the Senior Director of Business Development for FIT Technologies (“FIT”). In this capacity he was a member of the executive management team and he was responsible for the deployment of the business development strategy and key marketing programs for FIT. Prior to his tenure at FIT, he was appointed as the Senior Executive for Technology Development, or “Tech Czar,” for the City of Cleveland and served in this capacity for two mayors.
As the “Tech Czar,” he was responsible for economic development in the technology industries for the City. Prior to the City of Cleveland position, he was the Chief Financial Officer of BlueBridge Networks. Previous to BlueBridge, he worked for Saltz, Shamis & Goldfarb (“SS&G”), a large regional accounting firm based in Cleveland, OH. There he created SS&G’s New Economy Advisors practice. He received great experience at Ernst & Young and held positions at National City Bank's (“NCB's”) Structured Finance and Venture Capital groups.
Email Marketing Tactics & Strategy for a Successful Campaign - Kristy Amy
Session Title: Email Marketing Tactics & Strategy for a Successful Campaign
Session Description: If you already know marketing but implementing your marketing strategy across email has been your unknown, this session is for you! We will challenge you to learn tactics for executing a successful email marketing campaign while focusing on the overall marketing strategy and campaign objective.
Kristy Amy energizes companies with online marketing ideas that make a BIG impact without spending BIG bucks. Founder of OnMark Solutions, Kristy blends technology with basic marketing ideas to reach out to customers and prospects with frequency. Through the use of email, web sites, e-strategy development, e-newsletters and more, OnMark Solutions helps companies get to know their customers. Some people call this stuff e-marketing, we just call it marketing.
Kristy developed her perspective on marketing mixed with technology through a variety of positions at Fortune 1000 companies where she working on global web support programs, Consumer Packaged Goods online advertising programs, technology sales and implementations, and more. Kristy’s claim to fame, “I worked on some of the first intranet sites back in the early 90’s before that word even existed.”
Beginner SEO session - Greg Habermann and John Inama
Learn the ins and outs of why certain websites rank high in the Google and Yahoo search results. We'll go into details about best practices for top positions and help companies understand what they will need to do in order to compete for exposure on page one.
Soaring to New Heights with Web 2.0 - Kristie Van Auken
About Kristie Van Auken: Senior Vice President and Chief Marketing & Communications Officer: Promoted to Senior Vice President in 2008, Kristie manages and directs all airport marketing and communication programs, including: air service development, branding, advertising, media relations, social media, and internal and external communications. Kristie authors "It's a Trip," a popular airport blog and can be found on Twitter at CAKristie.
In addition to her airport duties, Kristie serves on the Board of Directors of the Air Carrier Association of America, the Akron AAA, the Executive Marketing Forum, the Cleveland+ Regional Marketing Alliance, and the Walsh University Business Advisory Council.
Session Description: Akron-Canton Airport is a dynamic marketing organization with an airport attached. We were early adopters in the social media revolution; becoming the first airport in the country to host a corporate blog in 2005. Since that time we’ve added to our Web 2.0 tool box. We’ve added a Flickr stream, YouTube videos, and Twitter and Facebook, both of which have high followings in Northeast Ohio and the travel industry.
Twitter and Facebook in particular, have helped us establish meaningful customer dialog…which is precious to us. We’ve never before had the privilege of really getting to know our travelers, because the airport doesn’t actually “own” the customer data- the airline does. Because of Social Media enabled communication - we are able to really get to know our fans and to listen closely to what they like and don’t like; and to delight them with tokens of our appreciation.
We will go deeper into what makes Social CAK such an important part of our marketing and communications efforts. Folks will learn how we have slowly and deliberately build our brand over the past decade and how we’ve been able to amplify our core messages and beliefs using Web 2.0 platforms. Attendees will also learn how to chat, tweet and have fun within dynamic social networks. In the end, you will learn what makes unique brands successful in their new media efforts.
Early Afternoon Sessions
Your Key to Successful Social Communication: Aligning Your Social Media to Your Business - Sandy Blanquera
Session Description: Lots of people are using social media, but many are scrambling to figure out how it works with their business. Like any business investment it’s important to align the intended outcome with the business goals for optimal success. Think your social media plan and investment is already aligned with the business goals? Come try our workshop and see for yourself. Not sure? We’ll give you a chance to examine your current business, marketing and communication objectives against common social media strategies so you know where to focus your energies for any social media plan. The results, a social media plan that lines up with what your business needs.
Join us in an exploratory session! Participate in identifying common ways people use social media for their business by talking in small groups. We hope to demystify how social media strategists work by breaking it down it to digestible chunks. We’ll even look at social media channel selection and core components of the social media planning process giving you some illustrated examples.
Sandy Blanquera, your facilitator, is the CEO and Founder of Social Boomerang a Social & Web Communication Agency serving companies, government and franchises. Most recently Sandy’s work can be seen through one of her clients, the City of Dublin, OH, Awarded the Top Seven Intelligent Community World-wide and named the Number One Place to Start-up a Business in the Nation. Sandy helped Dublin start-up the Dublin Entrepreneurial Center using online and offline engagement strategies to fill an empty office space with about 40 start-up businesses in less than one year’s time. These businesses have become an energetic and interactive community, who most recently began a collaborative approach to social media marketing to grow their businesses together.
Creating your authentic message: Why does the world need your company to exist? - Jeffrey Maguire
Common answers to this question "Why does the world need your company to exist?" include:
1. Because we are passionate about customer service (everyone says that) 2. Because we partner with our customers (everyone says that) 3. We deliver exceptional value (everyone says that) 4. Our People are our difference (everyone says that) 5. Our customers are the lifeblood of our business (the last time I checked, cash is the lifeblood of a business and besides, everyone says that too)
With so many opportunities to communicate with your customers, prospects and partners, it is increasingly important to find an authentic message. Apple exists for very different reasons than Microsoft (both make money and know why they exist). Starbucks exists for very different reasons than Dunkin' Donuts (both also make money for different reasons and know why they exist). Google knows why the world needs them, Yahoo wasn't sure and it shows (one of them continues to do well)
Our discussion will cover companies that clearly know why the world needs them and have managed to keep their products, services, solutions and message on point. It will provide a frame work to answer the question for yourself and start to translate that answer into a message the world will understand. Whether you communicate digitally, socially, verbally, on paper or in the air - it should probably start by answering this fundamental question.
About Jeffrey Maguire:
Jeffrey Maguire has spent the past fourteen years inspiring companies to think differently about their opportunities to grow, change, and thrive using resources that include technology, business model innovation, cultural transformation and an outcomes based approach to corporate strategy.
How to Attract Endless Prospects, Publicity & Profits With Online PR - Cindy Earl
Session Description: In this session, you will learn step-by-step, exactly how to unlock your promotional potential with online PR and sites like PRWeb, PRNewswire and other online press release submission services. Maximize your online PR with killer content, virtual press kits, optimized online press releases, online press distribution, article directories, and more. We will be showing you exactly how to create a 12-month content planning calendar so that you can enhance your online reputation, drive traffic to your website and find free online PR opportunities every month. You’ll leave this session with all the tools you need to implement your own online publicity plan and begin to see results immediately.
Online Video - Steve Petti
With YouTube, MySpace, and the general rapid growth of streaming video, how can companies leverage video and other rich media to gain attention and ultimately grow their business...? We'll discuss the many rich media options and ways to leverage them for top line growth, brand building and improved company image.
Local Search and Pay Per Click - David Goebel and Sage Lewis
How are you managing your free Local Business Listing in Google? You're not?! Well then don't miss this session. The experts will shine light on all the local search options your company might be missing. Then they will help you understand how to make pay per click advertising work no matter what service or product you have to sell.
Late Afternoon Sessions
Augmented Reality: The 3D Marriage of Print and Online Media - Marcus May
Wether you are in the print advertising or interactive marketing business or both, you can benefit from Augmented Reality's means of bringing the two together for an engaging campaign. See examples and learn about the potential of AR for your business.
About Marcus May : Mr. May founded Mindgrab Media in 2006 and has led Mindgrab’s rapid growth and the development of interactive media products for clients including P&G, Smithsonian, Clairol, Nordson, and Johnsonite. Prior to his launch of Mindgrab Media, Mr. May was Senior Vice President of Varsity group Inc. responsible for Sales, Marketing and Operations of this publicly held education solutions company. Prior to Varsity Group, May was VP and General Manager of the Digital Content Division of WH Ventures LLC, a rapidly growing education company where he was instrumental in growing the company 1100% over a four year period. In his 23 year professional career, May has held a variety of senior leadership positions including COO, VP of Strategic Planning, VP Strategic Initiatives, and CIO for public and private companies that include Progressive Insurance, Century Business Services, SchoolOne and Hillenbrand Industries. In these roles, he developed an expertise in creating value through technology-base innovation, technology development and implementation, business reengineering, new market and channel development, and new venture start-ups. a leading interactive agency based in NEO. 12 yrs experience in interactive marketing, 20 yrs exp in marketing and management leadership positions in Fortune 500 and new ventures.
Advanced Facebook Techniques - Brad Kleinman
Breakout Description: With over 400M users, Facebook cannot be ignored as a legitimate medium for you to grow relationships on the web. Join Brad Kleinman for this advanced session where we'll take a look at advanced techniques you can employ to utilize the Facebook platform. Facebook Share, Facebook Connect, Facebook Advertising, and Facebook Pages will be covered, with a special focus on customizing your Facebook page with FBML and custom build flash elements.
About Brad: Brad Kleinman is an engineer, an educator, and an entrepreneur. He is highly passionate about educational training, and over the past several years has run national conferences, workshops and webinars for a number of community colleges, four-year institutions, chambers of commerce and small business development centers. As a Certified eMarketer, Mr. Kleinman runs more than 12 webinars a month, on topics such as social media, Facebook, LinkedIn, Twitter, Google Analytics, and more. Measuring success has always been a critical component of Brad’s training, and he has been able to achieve a 95% approval rating from hundreds of participants that have taken his webinars. He has helped start several national organizations’ ongoing webinar programs, including the National Council for Continuing Education and Training TM, the National Association for Community College Entrepreneurship TM, and Ladies Who Launch TM. Brad is a certified facilitator of Kauffman’s FastTrac TM Entrepreneurship curriculum, the DiSC TM Certification program, and 60 of DDI’s professional development programs.
Clarity of Course: Elements of an Effective Social Media Strategy - Diane Helbig
About Diane: Diane is an internationally recognized author, business and leadership development coach, speaker, and workshop facilitator. As a certified, professional coach and president of Seize This Day Coaching, Diane helps businesses and organizations operate more constructively and profitably. She evaluates, encourages, and guides her clients.
Working with as few as one person to as many as 100+, Diane creates an environment that is cooperative and interactive. She is also co-founder of Seize True Success, a coaching practice dedicated to helping franchisees grow and prosper.
Diane is a COSE Mindspring editor and a member of the Top Sales Experts panel at www.topsalesexperts.com. She offers workshops, speeches and seminars on the subjects of sales, business development, and leadership. Diane is the author of Lemonade Stand Selling, a sales book for small business owners and is also a contributing author to Chicken Soup for the Soul: Power Moms. Diane also has a radio show – Accelerate Your Business Growth – on BlogTalkRadio www.blogtalkradio.com/dhelbig every 2nd and 4th Monday at 1pm EST. To learn more about her coaching practices please visit www.seizethisdaycoaching.com or www.seizetruesuccess.com.
Analytics to A/B Testing - Andy Halko
Breakout Description: We will discuss the bottlenecks that keep visitors from taking action and how to optimize your site for more conversion and ROI with increased contacts, sign-ups and sales.
Andy Halko is the CEO of Insivia, a strategic marketing agency located in downtown Cleveland, Ohio. Andy founded Insivia in 2002 after graduating from John Carroll University with a Business and Marketing degree. Insivia has grown into one of Cleveland's premier agencies offering print, web, advertising, video, social media, search optimization and more. Insivia has developed marketing strategies and solutions for Positively Cleveland, Cleveland Clinic, University Hospitals, Eat n' Park and many other organizations across a breadth of industries.
Advanced Search Engine Optimization Panel (Moderated by Sage Lewis, with Panelists Chris Boggs, Leslie Carruthers, Roy Bielewicz, and Chris Caputo
Find out the steps you need to take to make the top 5 listings happen -- from choosing target phrases and coding pages to building out content and links.
About Leslie Carruthers: Leslie Carruthers is President of The Search Guru, a full service search engine marketing company serving medium, large and enterprise-level businesses who think big. Her background includes thirteen years in Internet marketing and nine years in search marketing. She gets that what's important is lead generation and sales. She has both client-side experience directing search marketing efforts in-house as well as agency experience. Leslie is the past director and faculty member of SuccessWorks and Internet marketing manager for Pioneer-Standard Electronics and part of the company's eBusiness team recognized by PC Week magazine as the third best B2B program in North America.
About Chris Boggs: Chris is the Director at Rosetta. He has worked in Search Engine Marketing since 2000, with organizations ranging in size from small businesses to Fortune 100 companies. Chris is experienced in performing "hands-on" SEO from keyword research to content development and link development strategizing, as well as pay-per-click (PPC) campaign creation and management. Chris speaks regularly at major search marketing conferences, is a moderator and expert columnist for Incisive Media’s Search Engine Watch, and is Associate Editor for the Search Engine Roundtable blog.
About Chris Caputo: Chris Caputo is the Vice President at Optiem with over 18 years of marketing experience. Chris has an extensive and varied background with both BtoB and BtoC companies and management of both online and offline programs. His recent position at American Greetings Interactive as Director, Acquisition Marketing gave him responsibility for driving and converting all paid and organic traffic sources to numerous web properties including AmericanGreetings.com, BlueMountain.com, Webshots.com, and Photoworks.com. Chris led an internal agency team with a multi-million dollar budget that developed and/or executed internet strategy, information architecture, usability, paid search, SEO, online advertising, social media, and web analytics tactics. Prior to American Greetings, Chris was Director of Marketing at Roper Industries where he had extensive experience in developing and executing strategies in direct mail, brand development, event marketing, website development, international marketing and email marketing.
About Roy Bielewicz : Roy Bielewicz is the director of analytics & optimization at Rosetta, leading a team of over 20 innovative web analytics marketing professionals offering proven, leading edge interactive marketing strategies, insights and services. Roy works with companies such as Nationwide, OfficeMax, Barnes & Noble, Vonage, Philosophy, Fidelity, Johnson & Johnson, Dominion, Fossil and more.