Dan Zarrella

Social Media Scientist

People are using social media sites like Twitter and Facebook to talk about companies and products with their friends and colleagues. But too much social media advice is based on nothing better than what "feels" or "sounds" right. Learn what drives people to share information and opinions online and learn scientifically proven best practices for spreading your content virally through social media. You'll have plenty of time for Q&A with Dan Zarrella, social media and viral marketing scientist and author of "The Social Media Marketing Book."

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Dan will cover:

• The history of word of mouth marketing, from pre-web to online
• Lessons from social psychology, memetics, and statistics to understand what motivates people to share information
• Scientifically proven best practices for getting people to talk about your business online

About Dan Zarrella: Dan Zarrella is an award-winning social, search, and viral marketing scientist and author of the O’Reilly Media book “The Social Media Marketing Book“. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.